Signage
Signage is a vital part of creating memorable experiences—whether in themed attractions, expos, events, or public spaces.
Effective signage not only excites and guides visitors but reinforces the overall brand story. At Studio Agnew, we design signage using thoughtful combinations of contrast, color, typography, materials, and thematic elements to ensure clarity, visual impact, and seamless navigation. Below is a selection of signage projects that showcase how design can enhance wayfinding, storytelling, and the guest experience.”
Test Track | Walt Disney Imagineering
Developed the operational signage package for the Test Track attraction at EPCOT, incorporating metallic finishes, translucent acrylic, and futuristic typography inspired by Chevrolet’s design language. Sponsored by General Motors, the project required innovative problem-solving—most notably pioneering the first use of 3M Controltac with blacklight-reactive ink for the SimCar graphics in 2012.
With no vehicle drawings available, I created hand-illustrated templates directly on the attraction vehicle, digitized the artwork through large-format scanning, and refined the designs in Adobe Photoshop and Illustrator. Extensive color testing ensured the signature blue graphics remained consistent in both daylight and blacklight environments. This project showcases the blend of creativity, technical skill, and resilience required to bring immersive themed-entertainment experiences to life.
Enchanted Tiki Room | Walt Disney Imagineering
Updated the operational signage package for Magic Kingdom’s beloved Enchanted Tiki Room following a restoration effort after a fire. To honor the attraction’s legacy, I meticulously hand-redrew the original 1971 typeface, preserving its historic character while delivering refreshed, accurate signage for this iconic tiki-themed show.
Sorcerers Scavenger Hunt | Walt Disney Imagineering
Designed western-style ‘wanted’ prop posters for Sorcerers of the Magic Kingdom, an interactive scavenger hunt experience with gameplay locations throughout the park. Each poster was crafted to enhance the immersive storytelling and complement the attraction’s themed environments.
Piggy Bank Adventure | Walt Disney Imagineering
Designed and illustrated an exit attraction wall featuring rotating mechanical attachments concealed from view. The wall showcased a short story, emphasizing key points on achieving financial goals while guests exited the experience.
Sponsored by: T-Row Price Bank
General Park Signage | Walt Disney Imagineering
Designed and specified signage materials within detailed design intent drawings, ensuring all elements aligned with the creative themes and visual storytelling of each park and resort. Contributed to cohesive, on-brand guest experiences across multiple locations at EPCOT, Disney Springs and Magic Kingdom.
Office HQ Wall Branding | Jeunesse Global
Designed large-format graphics to showcase the lifestyle house of brand products.
Fitness Center | Jeunesse Global
Terminal Bay Wayfinding | LYNX
refreshed the customer information center wall and brochure box inside the terminal lobby with an updated design and artwork, incorporating branded colors for improved customer readability. Additionally, I updated the existing wayfinding and pricing signage at the main LYNX terminal to enhance readability and overall customer service experience.
City Water Tower | Ornmond Beach, FL.
Created the artwork for the 75-feet-tall Ormond Beach water tower, situated near the intersection of Perrott Drive and Tomoka Avenue. The tower underwent extensive repairs, which served as inspiration for the new artwork adorning its structure.
Boat Tour Marquee & Signage | The Villages
Designed a comprehensive wayfinding and marquee signage package for the Lake Sumter Landing Town Square boat tour experience. Integrated themed elements—including vintage paddle boards, a hometown pin map, and custom postcards—to enhance storytelling, guest engagement, and the overall charm of the scenic boat tour attraction.
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